Six assessment steps to a personalized practice plan
OutcomeUnderstand the player.Find the next note.
AI-powered interactive assessment and lead generation platform for a renowned piano maestro.
- Client
- Siamak Sanei
- Role
- Solo project — design to deploy
- Timeline
- 2024
- Category
- Full Stack

what was in the way.
Designed and developed a high-performance professional website for Siamak Sanei, a piano instructor with over 20 years of teaching experience. Built an innovative 6-step interactive assessment tool powered by Gemini API that evaluates each user's level and generates a personalized weekly practice plan. Integrated a lead-generation flow with phone capture and automated SMS follow-up to improve student onboarding and relationship management, while applying full technical and strategic SEO optimization.
- 01Converting educational website traffic into qualified leads with real intent
- 02Designing an assessment flow that is engaging, accurate, and simple for non-technical users
- 03Building a practical follow-up system to reduce lead drop-off after first interaction
three beats, one system.
- (01)assess
- (02)personalize
- (03)practice
- Built a smart 6-step questionnaire and integrated Gemini API for personalized analysis
- Implemented phone number capture at the right moment in the assessment journey
- Set up an automated SMS workflow to support fast follow-up and better lead nurturing
- Applied high-performance web architecture and SEO best practices for stronger organic traffic
the build, up close.
what shipped.
6 assessment steps to a personal practice plan
Siamak Sanei- Launched an AI-powered 6-step interactive assessment experience for prospective students
- Delivered personalized weekly practice plans based on each user's skill level
- Established automated phone-based lead capture for high-quality prospect generation
- Integrated SMS follow-up workflows for consistent student relationship management
- Improved discoverability and inbound growth through full technical and strategic SEO optimization
“The interactive AI assessment changed how we connect with students. We now receive better-quality leads and can follow up in a much more professional, automated way.”
